The weather sometimes surprises us. It’s often an inconvenience, but it can be so much more than that. Picture yourself driving on a cold dark night, you approach a bend at normal speed not knowing that the road is covered in black ice. Even the best of drivers would lose control of the vehicle without knowledge of the road conditions...
What if there was a real-time alert service which could give a warning of the dangerous conditions and suggest a slower speed? The same service could also provide suggestions such as street parking lots in your vicinity that are large enough for your car. It would bring ongoing safety and convenience to your driving experience.
The right edge-to-cloud architecture can lead to the innovations that make it all possible. In the automotive industry the power of the brand is shifting with the power of tech. I love performance cars (and have my favorite brand) but overall changed buyer perception is reflected in the offers presented by leading car manufacturers, with accessories, entertainment, and additional features taking precedence over body design and even performance.
The logo on the hood now represents not only what’s under it, but what it’s connected to beyond that and beyond the car itself. Data and tech innovations are increasingly providing opportunities for manufacturers to increase appeal, supplementing brand loyalty with the tech loyalty of today’s world.